The Death of Illusions

People are very invested in their stories of how things ought to be. Sometimes they become so wedded to those stories that they would rather see people suffer, than take an action that contradicts their personal worldview. I remember years ago, when I lived in New York, there was a pilot program in which welfare recipients were […]

The Austin Women’s Clothing Swap

This case study is a great example of one of our basic rules of problem solving, Appeal to Self-Interest. The idea is that you “sell” a self-help idea to a community by immediately creating a short-term incentive. By getting a large group of people enthusiastic and on-board, you are able to create cascading positive changes […]